After going through the first few import screens - everything seemed quite flawless - no errors, minimal input from the user, and nice, friendly encouragement notes from the system knowing that I'm ready to start paying them money!
Not so fast! Looks like Bing Ads did not import my keywords! My campaigns look good, ads are good, adgroups are good - but hey, none of them have any keywords in them! The Culprit?! CPA Ads!
If you're using Google Conversion Optimizer on an Adwords campaign, Bing Ads has trouble importing keywords from those adgroups.
To test this, I tried the same import function on a CPC campaign and yes, it did work flawlessly. So Bravo to Bing Ads for failing on their first value prop.
Right now I am scratching my head figuring out how to use the Bing Ads import template to import via Excel. Will report back shortly.